vokal
A digital advisory and agency. Built to drive growth for mid-market companies and create value across private equity portfolios.

Process

Our Digital Value Creation Plan [DVCP] is a focused, fast way to cut through complexity and identify growth blind spots and tech inefficiencies. We use it to guide strategic investment, align teams, and kickstart value creation.

Services

Foundation

We align your business from the inside out from brand and messaging to tech stack and analytics.

Brand/GTM StrategyMartechData & Analytics

Acquisition

We build acquisition engines that generate qualified demand and drive media efficiency—at speed, and at scale.

Performance MediaCampaignsEarned Media

Conversion

We design and optimize the systems that move users from interest to purchase.

WebsiteEcommerceDigital Product

Retention

We deepen relationships, increase lifetime value, and unlock loyalty.

CRMAppOrganic Social

Private Equity

We partner with PE to deliver portfolio-wide value at every stage of the investment cycle from due diligence to exit.

Work

Brand/GTM StrategyCampaigns

Wild Fork

Revitalizing a brand to attract new customers

EmployBridge
MartechData & AnalyticsCampaigns

EmployBridge

Lowering acquisition costs by enhancing digital fitness

Culligan Water
MartechDigital ProductCRM

Culligan Water

Redefining engagement with conversational AI

Colony Hardware
WebsiteCommerce

Colony Hardware

Integrating a streamlined e-commerce experience

The Mather Group
Brand/GTM StrategyWebsiteOrganic Social

The Mather Group

Transforming how a company engages with its clients

[ Tech Partners ]

Segment
Optimizely
Amplitude
Bloomreach
Iterable

[ Leadership ]

Founder & CEO
Chief Customer Officer
Chief Technology Officer
Chief Financial Officer
Executive Creative Director
Head of Growth & Performance Marketing